Online Marketing Specialist Recruitment

Posted 06 January 2022
Salary€4300 - €4900 per month + temp to perm
Job type Permanent
DisciplineSales/Business DevelopmentMarketing / Product

Online Marketing Specialist Recruitment

Location: Amsterdam for Northern EMEA

Contract: 6 months temp to perm

The Employee Engagement team creates candidate and employee experiences that fuel our culture, attract top talent, and drive employee engagement through impactful events and programs, tailored communications, and integrated campaigns (often via LinkedIn. We connect employees to what they need to do and what they need to know - with an extra dose of fun!

*Role Description:*
We're looking for a Marketing Specialist to join our growing Global Recruitment Marketing team. The Global Recruitment Marketing team is the engine that helps to fuel the growth of Salesforce. As champions of the talent experience, we deliver innovative, candidate-first marketing programs that not only drive awareness and generate pipeline for open roles, but inspire the most sought after professionals and position Salesforce as the greatest place to work.

A Recruitment Marketing Specialist needs to be a data-driven professional who has a passion for virtual and in-person events, developing campaign plans and tactics, and leveraging both digital and non-digital channels to engage our target audiences. You'll be focused on leveraging a number of different tactics of an integrated campaign to reach the ideal Customer Success audience - a high-growth area of our overall business. Our team manages marketing campaigns that are global and diverse, so a focus on different cultures and how imagery, language and tone impacts success will be crucial - you'll need to bring this into play when developing segment campaign plans and briefs for our partners.

This position requires an understanding of events, campaign planning, digital channels, and the ability to use data-driven insights to optimize performance. You must be detailed-oriented, committed to executing on multiple assignments on tight deadlines, and understand how to analyze the ROI in order to understand the success of each project or campaign.

Innovative, strong problem solving skills, data-driven, attention to detail, and a can-do attitude are the keys to success in this role.

*What you'll do:*

* Execute and own events, programs and campaigns from beginning to end.
* Develop and execute a demand generation strategy across channels with a focus on webinars and events.
* Own the lead management process from lead capture to follow-up. You will work collaboratively with Recruiting and obtain feedback on the success of marketing campaigns.
* Execute campaigns to nurture leads within our existing database to move qualified leads through the hiring funnel.
* Measure, analyze, and report performance through delivering weekly campaign briefs to marketing, recruitment and Customer Success leadership. Utilize this performance data to understand the success of each campaign and make recommendations for future efforts.
* Utilize automation and tools to improve processes and productivity.
* Partner closely with your manager and recruitment teams to ensure proper messaging, timing and execution of ongoing campaigns across email, social media, and other digital advertising.
* Have an understanding of how to market towards personas and implement strategies across different markets and locations.
* Collaborate across multiple teams and pro-actively seek out training, development and growth opportunities to become a better marketer.


* 4-5+ years marketing experience, preferably demand or lead generation background.
* Experience owning and executing from beginning to end both virtual and in-person events and conferences.
* Experience executing on various marketing tactics such as paid social campaigns, email campaigns and advertising.
* Experience creating nurture campaigns to move prospects through the funnel.
* Strong organizational skills with exceptional attention to detail and accuracy.
* Excellent communication skills (verbal and written).
* Ability to thrive in a fast-paced, fluid environment.
* Data and results driven.
* Experience working with a global team.

Name consultant
Marc Philip van Ittersum

T: 0654712600
When interested please react through the application process with your English resume.

About Kelly Services
It's more than a job. It's passion.
Our vision is to provide the world's best workforce solutions. We are authentic, the industry founder. We believe in relationships, not transactions. We value teamwork, realizing that we are stronger together than as individuals. We take seriously the promises we make. We are passionate, dedicated and driven to excel. With us it has never been about being the biggest. It has always been about being the best and doing the right thing.

At our core, we are a community. Each day we welcome into our community the varied talents of all people who embrace our culture of service, teamwork and integrity. We offer the opportunity to work with the best companies in the world, and to make a difference in the communities in which we live and work.

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In keeping with the AWGB (Algemene Wet Gelijke Behandeling) Kelly Services welcomes applications from any and all eligible candidates regardless of ethnicity, gender, disability, religion, sexual orientation or age.